An inquiry call that hits voicemail is a family who keeps dialing the list. This calculator turns five numbers from your own community into an honest estimate of the annual revenue tied to inquiries your admissions team never sees.
Honest estimates are better than guesses. Defaults reflect NIC and AHCA / NCAL benchmark ranges.
Inbound calls about a possible move-in, admission, or referral. Counted once per family.
Voicemails, hang-ups, after-hours rings, busy signals, calls that timed out at the front desk.
Of inquiries who actually reach your admissions team, the share that books a tour.
Of families who tour, the share that completes a move-in or admission.
Annualized rate per resident, client, or participant. Private-pay ALF, Medicare home health, or hospice per-diem all work.
Annual revenue at risk
$69,888
Monthly equivalent
$5,824
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Five inputs, one formula, sourced ranges. No inflated benchmarks.
We multiply your estimated missed calls by your inquiry-to-tour conversion rate. NIC MAP Vintage Data Service reporting and AHCA / NCAL admissions surveys put this conversion in the 20 to 35 percent range for assisted living and memory care; home health intake studies (CMS Home Health Compare 2023) put referral-to-evaluation conversion in a similar band when intake answers in under two minutes.
Of families who tour, NIC senior housing benchmarks place move-in conversion in the 25 to 40 percent range, varying with care level, pricing fit, and competing options. We default to 32 percent and let you set your own rate. For skilled nursing admission, the equivalent figure is referral-to-admission and tends to run higher.
One private-pay assisted living move-in generated approximately $63,200 in annual revenue per occupied unit on average in 2024 (NIC MAP Vintage Data Service). Memory care averages higher; skilled nursing varies widely by payer mix. Home health episodes average $3,200 to $4,800 per 60-day episode (CMS HHA Cost Report data); annualizing depends on episode density.
Monthly revenue at risk times twelve. We do not claim referral effects, brand-reputation upside, or retention multipliers. This is the recurring revenue tied to inquiry calls that never reached your admissions team.
Sources: NIC MAP Vintage Data Service (Q4 2024), AHCA / NCAL Assisted Living State Regulatory Review, CMS Home Health Compare, CMS HHA Cost Report public-use files.
Jonson answers the inquiries your admissions team cannot, with the patience your best counselor would bring. It captures the referral source, the family situation, and the questions asked, then sends a clean summary so nothing gets lost between calls.
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