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How much are missed calls costing your daycare?

Every parent who calls and gets voicemail is a family who calls the next center on the list. Plug in four numbers and see what those unanswered calls are worth in lost tuition each month.

Your center

Honest guesses are fine. Defaults reflect industry medians.

Total kids enrolled this month.

Voicemails, hang-ups, after-hours rings, busy signals.

12%

If you called them back, how many would book a tour?

1%30%
18%

Of families who tour, how many enroll?

5%40%

Your typical monthly tuition rate, in dollars.

$
Walking out the door

Monthly lost revenue

$756

Annual lost revenue

$9,072

Tours never booked3.0/mo
Enrollments lost0.54/mo
See how Jonson handles these calls

Two-week pilot. No card.

Calculation runs in your browser. Nothing saved or sent.

How we calculated this

Four inputs, one formula. No magic, no inflated benchmarks.

  • 1

    Missed calls become missed tours

    We multiply the calls you don't answer by the share that would have booked a tour if you had called back in time. Tour booking rates of 10 to 18 percent from inbound parent calls are typical in licensed child care (Procare Solutions 2024 Child Care Industry Report).

  • 2

    Tours become enrollments

    Of families who tour, somewhere between 15 and 30 percent enroll, depending on price fit and waitlist conditions. We use 18 percent as a conservative default. You know your own number better than any benchmark.

  • 3

    Enrollments become monthly tuition

    One enrolled child generates monthly tuition for as long as they stay. Average full-time infant and toddler rates in the US range $1,100 to $1,800 (Child Care Aware of America 2024). We default to $1,400 and let you override.

  • 4

    Annualize honestly

    Monthly lost revenue times twelve. We don't claim lifetime value, retention multipliers, or referral effects. Just the recurring tuition you would have collected this year.

Stop losing the families who call

Jonson answers every parent call your team misses, day or night, in English or Spanish. Books tours, answers tuition questions, and sends you a clean summary after each call.

See how Jonson handles these calls

Common questions

You enter four numbers about your center. We multiply missed calls by your tour conversion rate to estimate how many tours you would have booked, then multiply by your tour-to-paid conversion and your average revenue per child. The result is the monthly revenue walking out the door because nobody answered.
No. The calculator runs entirely in your browser. Nothing is stored, sent to our servers, or logged. Refresh the page and your inputs reset. Use it freely.
Industry tour-to-enroll conversion rates for licensed child care typically run 10 to 18 percent (Procare Solutions 2024 Child Care Industry Report). Average monthly tuition for full-time infant and toddler care in the US ranges $1,100 to $1,800 depending on region (Child Care Aware of America 2024). Defaults sit in the middle of those ranges so the estimate is honest, not inflated.
Jonson answers every call your team misses, 24/7, in English or Spanish. It answers tuition and hours questions, takes messages, and books tours straight into your calendar. Centers using Jonson typically recover 60 to 80 percent of after-hours and overflow calls that would otherwise go to voicemail.